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Juno Vega

Multidisciplinary Art Director

A point of
view you
can hire.

Brand identity, motion design, and editorial image direction. Working from London and Lisbon on projects that demand a genuine perspective.

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Selected Work

All Projects →

Lune Parfums · 2024

Lune

Where scent becomes architecture.

Arte / Meridian Films · 2024

Meridian

A documentary that begins before it begins.

Shelter Architecture · 2023

Shelter

Spaces that remember you.

Words

All Essays →

Essay · 2024-11-08

On Ugliness as a Design Tool

Good design is often described in terms of beauty, harmony, balance. But some of the most powerful work I've made started with an intentional ugliness — a friction that made people stop.

Practice · 2024-09-12

The Brief Is Not the Question

Every brief contains a question that isn't being asked. Finding it is the actual job.

Now

An honest snapshot of what’s on the table, in the headphones, and on the mind.

Currently readingThe Creative Act by Rick Rubin, and Svetlana Alpers on Dutch interior painting.
Listening toNils Frahm's recent Erased Tapes live session. Four Tet's new thing. A lot of Grouper.
Working onA brand identity for a new independent cinema in Porto. A title sequence for a short film about migratory birds. My own type specimen.
Thinking aboutThe difference between a signature and a style. Whether AI will help or hurt the kind of work that takes years to learn to do. The correct way to store printed matter.
LocationLondon, with regular stays in Lisbon and occasional weeks in the Vosges.