A point of
view you
can hire.

Juno Vega

I grew up between two visual languages: my mother is an architect, my father a calligrapher. I spent my childhood watching them argue about whether form followed function, or the other way around. I still don’t have an answer, but the argument informs everything I make.

I studied Fine Art at Goldsmiths and then took a year-long typography fellowship in Basel, which felt like learning to slow down. Since then I’ve directed visual identities for independent brands, art directed editorial campaigns, designed motion sequences for film and television, and written about all of it — honestly, and not always approvingly.

My studio is myself, plus a rotating set of collaborators: photographers, animators, typographers, and strategists I’ve worked with long enough to trust. We’re better together than any of us is alone, and I try to be honest about that.

I’m drawn to projects at the edge of a client’s comfort zone — work that requires them to trust a point of view they couldn’t have arrived at alone. That’s the job, and I take it seriously.